We're educators.
So we built the rehearsal.

Educators & engineers from Eton · Oxford ML · ML PhD · 30y sales counsel

The team

Built by teachers and researchers - not a sales floor.

The people behind VendAce came from the classroom, the lecture hall and the ML lab before they came to sales. We spent careers on one question - how does anyone actually get good at something hard? - and built VendAce to answer it for revenue teams.

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Core team

Nathan Salter Perez

Founder & CEO

Oxford ML engineer and former Deputy Head of Mathematics at Eton College. He built VendAce’s ML framework and the pedagogy engine underneath it - the teacher inside the machine.

Mahmudur Rahman

Co-Founder & Growth Lead

Eton College Orwell Scholar; Physics & Philosophy at King’s College London. He builds the institutional partnerships and distribution that put VendAce in front of the teams who need it.

Leonardo Martin

Co-Founder & Lead Architect

Systems architect for high-performance scale. He’s leading VendAce’s move to enterprise-ready infrastructure without losing the craft.

Operating team

Matthew Atkinson

Sales & Strategy Lead

30 years in enterprise sales and leadership roles. Expert in translating C-Suite psychology and complex objection-handling into the AI's tactical training frameworks.

Leonor Atkinson Perez

Partner Lead

Business development and operations across EMEA. She builds and runs the executive relationships and cross-border partnerships.

Maximos Atkinson Perez

Business Development Lead

Automated outbound and institutional networking. He drives high-velocity outreach and leads the market activation.

Nefeli Kotopoulos

Marketing Lead

Marketing strategy and content. She builds the brand and the engagement that brings teams to the door.

Advisors

Dr. Sasha Salter

AI & Machine Learning Advisor

Oxford PhD in Machine Learning. He advises on ML strategy and keeps the science honest.

Our standards

VendAce isn't for everyone. That's deliberate.

If a company treats training as a tick-box, assumes its veteran reps are "already trained," or just wants a vendor that does what it's told, we're not the fit - and we'll say so on the first call. We'd rather move the needle for a few teams that take ramp seriously than win logos we can't help.

The story