VendAce was built by world-class educators, Oxford-trained ML engineers and 30+ years of consultative sales leadership - the only sales training engine architected to actually cause improvement, not just measure it. For sales teams. For individuals. For anyone who refuses to leave their pipeline to luck.
For teams · For individuals · Same product, different access
Scenario: Enterprise renewal
Live feedback
Label the buyer's constraint before defending price - you moved from pitch to diagnosis in one turn.
Sales leaders. RevOps. Enablement teams.
If you run an SDR or AE team, VendAce protects you from the $733,000 cost of every failed rep, cuts ramp time from 5 months to 1, and lifts your existing core by 20%+ - without burning manager hours.
Book a Demo →SDRs. Founders. Entrepreneurs. Career-switchers.
If you are sharpening your sales edge - preparing for interviews, building your founder pitch, or trying to outperform your team - VendAce gives you the same elite-grade practice engine companies pay six figures for. At your pace. On your scenarios.
Try VendAce →
Friday roleplay sessions. AI tools that promised to be "revolutionary." Platforms with beautiful dashboards. They felt fun for a week. A month later, the same calls, the same objections, the same gaps are still there.
Voice roleplay. Scoring. Summary feedback. At a glance most products look identical. But learning is a fragile system - being 80% of the way there isn't 80% as effective, it's effectively zero. Get one part wrong, and the whole thing collapses into busy work that quietly reinforces bad habits, not real skill.
Almost every sales training product on the market is built by sales people and engineers - not by educators. They look the part. They just aren't built to actually deliver it.
Most "AI sales training" products genuinely intend to train your reps - they aren't selling you a scoreboard on purpose. The problem is structural: their products can't actually cause learning to happen, so what arrives is mostly analysis. The improvement work then falls back on your managers, or pushes the buyer to a second tool to do the job they already paid for.
VendAce is built by a team that includes a former Deputy Head of Mathematics at Eton College - one of the world's most rigorous schools - and a consistently top-performing teacher there. The pedagogical foundation comes from people whose careers have been spent producing measurable skill where there is zero tolerance for "training that doesn't work."
Our engineering team is Oxford-trained, with research advisory from an Oxford PhD in machine learning currently working as a research scientist at Meta. This isn't bolt-on AI - it's research-grade engineering, calibrated by people who genuinely understand how learning models should work.
Pedagogy and ML alone aren't enough to build a sales training product. Our team also includes 30+ years of consultative enterprise sales leadership - so every scenario, every objection, every talk-track inside VendAce reflects how complex sales actually happen, not how they look in a textbook.
VendAce's pedagogical foundation isn't built on one founder's perspective. We are in continuous dialogue with a network of veteran educators from the world's most rigorous institutions - so what powers VendAce reflects the best thinking in the field, not the snapshot opinion of any single individual.
For sales leaders running a team
Every number here uses standard mid-market / enterprise sales benchmarks: $85,000 average AE salary, $800,000 annual quota, 75% median rep proficiency, 20% annual turnover.
Lost per failed rep
$733k
Lost per slow-ramping rep
$109k
Lost per 100-rep team / year
$14.9M
| Component | Amount | Context |
|---|---|---|
| Direct Burn | $80,000 | Salary, Recruitment & Management |
| Opportunity Loss | $653,000 | Failure, Vacancy & Re-Ramp Phases |
| Total per failed rep | $733,000 |
| Component | Amount | Context |
|---|---|---|
| Revenue Gain | $93,000 | 35% proficiency uplift across saved 4 months |
| Management Savings | $16,000 | Reduction in manual training hours |
| Total per ramp | $109,000 |
| Segment | Annual Leakage |
|---|---|
| The Fails (5 reps) | $3.66M |
| The Ramps (15 reps) | $1.64M |
| The Core (80 reps) | $9.60M |
| Total annual leakage | $14.90M |
Teach customer sets up VendAce around their own products, buyer personas, objections, talk-tracks, and methodology. Reps practise on scenarios that mirror their real world - not generic roleplay.
Most products in this space want to train your reps but, because of how they're built, can only really show you where each rep is struggling - leaving the improvement work to your managers, or to a second tool. VendAce was architected from the ground up by world-class educators specifically to cause the learning itself. The gap doesn't just get measured. It gets closed.
VendAce does the actual teaching. Managers don't need to dive in and coach the gaps it surfaces - the platform closes them itself. The dashboard is there to give you visibility: who's putting in the reps, who's improving fastest, where the leaderboard sits, and whether the investment is paying off. It's transparency, not a to-do list.
Configure VendAce around your business in days. No long implementation projects. No expensive consultants. No setup fees on top of the subscription. Your team is practising on day one.
VendAce is one app, used by everyone - companies, SDRs, founders, anyone serious about getting better at sales. Sign up free, add your own scenarios, and start training tonight. Paid tiers unlock more as you go deeper. The architecture that powers enterprise rollouts is the same one in your pocket from day one.
Sales has spent decades pretending great reps are born, not made. They aren't. Every other elite discipline - surgery, aviation, pro sport, special forces - treats daily structured practice as non-negotiable. The only reason sales hasn't is that the tools to do it properly didn't exist. Now they do. The gap is about to widen, fast.
An hour of Friday roleplay. A quarterly Zoom with a coach. An annual offsite. None of this was ever sufficient - it was the best you could do with what existed. AI has made it all obsolete. Reps now need daily, structured, scenario-driven practice on your real product, real buyers, real objections. If your training plan still looks like 2022's, you're paying for a wellness exercise.
Buyers are getting smarter every quarter - AI-equipped, better-researched, faster to disqualify a weak rep. Companies that respond by sharpening their reps daily will widen the gap. Companies that keep treating training as a tick-box will watch their pipeline erode and their best reps leave for firms that take development seriously.
Most leaders cut training to "protect selling time." This is exactly backwards. A rep doing 7.5 hours of cold calls plus 30 minutes of structured VendAce practice will outperform the same rep doing 8 full hours. The 30 minutes compounds - sharper pitches, tighter objections, more confidence - so the 7.5 hours becomes meaningfully more productive.
When you partner with us, you're buying decades of expertise across elite education, ML, and consultative enterprise sales - not just a product. We'll tell you what cadence to set, what scenarios to prioritise, how to coach your managers, and how to measure what's working. Think doctor and patient: you're not paying us to confirm what you already think. You're paying us to tell you what we already know works.
If your company treats training as a tick-box, believes your three-year veterans are "already trained," or wants a vendor that just does what it's told - we're not your fit, and we'll say so on the first call. We'd rather lose a deal than sign a customer who won't see value.
Companies that succeed with VendAce share three traits:
If that's you, the returns are larger than most managers believe possible. If not, we're both better off knowing now.
Every principle in this section still holds for individuals. The same myths that hurt company training programmes hurt your own progress. The same daily-practice rule that wins for teams wins for you. The same "don't try to design your training yourself" applies - let elite educators do it for you.
Real learning isn't a checklist - it's a system. Active retrieval, deliberate practice, how feedback is timed, how scenarios are sequenced - these are just a handful of the dozens of details that decide whether a learning experience produces real skill or just feels like it does.
We recommend short daily sessions because that's what the science supports. If your reps want to put hours in, the engine is built to deliver value either way. What matters isn't the time spent. It's what they take out of it.
There's one VendAce app, used by everyone - SDRs practising before they've landed their first job, founders rehearsing tomorrow's investor pitch, and entire sales teams sharpening on their company's real playbook. The engine is the same for everyone. What changes is what's set up around it.
Anyone can sign up to VendAce - through the website today, on the App Store and Google Play soon. Add your own products and scenarios. Train when you want. There's a free tier to get started, and paid tiers as you want more. No company affiliation needed. Your account is yours.
When a company partners with us, every rep on the team gets full-tier access to the same VendAce app - plus centralised content (your products, your buyers, your objections, your methodology, set up once and pushed to everyone), and a manager dashboard for visibility into who's training, who's improving, and where the team sits.
When a rep joins a company, they connect their personal VendAce account to that team. While they're there, they get the full company-mode experience. When they leave - for whatever reason - they lose access to that company's content (the company's IP stays protected), but they keep their personal account and their entire learning history. Their progress is portable. It goes wherever their career goes next.
For individuals: VendAce is career capital you carry between jobs. You're not learning on a system that gets switched off the day you leave. The gains are yours to keep.
For companies: Your IP stays protected - your company-specific content stays inside your company. Reps engage harder because they're invested personally. And as VendAce spreads, the wider pool of trained sales talent grows - meaning when you hire from outside, you're hiring from a sharper field than exists today.
For the industry: Sales has never had a way to train itself at scale. VendAce changes that. Every individual who picks it up makes the global talent pool measurably better.